Elite’s StarBright material is created using cutting edge technology. Starbright7, is 7-gain or seven times brighter than the typical matte white (1.0 gain Magnesium Carbonate control) materials. It utilizes its multiple-layered design to concentrate the reflected light into a bright image with succeeding layers that diffuse the intensity to control hot-spotting and eliminate the wash-out effect by filtering out ambient light for a clear picture. It is ideal for dedicated home theater rooms or large commercial presentations that have a strong ambient light presence.